In the morning I’m heading to Bloggy Boot Camp to speak on a panel with Shannon and Julie about PR. My topic will be PR and Monetization. After the conference I’ll share all the info from my portion of the presentation here. I’m also excited to experience Bloggy Boot Camp, and see and meet bloggers that I love, and some I don’t know that I love yet.
Monetization of blogs, and bloggers being paid is always a hot topic of conversation. It’s also something I get asked about frequently since I have been upfront that I do make money from my blog. I’ve mulled over making a series, or e-book to share what I’ve learned, but the fact is I’m still learning, so it may not be a definitive guide as much as mistakes to avoid, answers to common questions, etc.
During a case of writer’s block I had yesterday and this morning, I started reading (as many of the people who responded to me on twitter said I should) and I eventually came across Jennifer James’ latest blog post, “Should Mom Bloggers Discuss what they earn?”
I read through the comments, and found it fascinating to think that maybe we shouldn’t discuss what we make. The issue seems to be the same issue many of us face when it comes to talking about money. We don’t want to talk honestly about money. For many people I think this isn’t so much an issue of selfishness, or not wanting to share how they made it, rather it seems to be more that money is a taboo topic. Many people just can not be open about what they spend, how much they earn, and find the idea of talking about money to be unappealing.
Coming from the personal finance world where many people have numbers splayed across their blogs (some even showing exactly what they make and spend to the penny!), I started thinking about mom bloggers being more open about monetization. How would that look? How would people respond?
Blogging is still a relatively new career path, so the common knowledge of how to make money, what steps to take and what to ask for are relatively new territory. Because bloggers don’t have traditional salaries it heightens the curiosity we all have to figure out who is paid what. Due to the mostly closed door policy in monetizing parenting blogs, there can be so much drama around who makes what, and who is being paid for the thing that several other bloggers may have done for free.
While some folks would love to have set guidelines for bloggers, I agree with critics of that concept that feel that would be too narrow for many reasons. But the numbers girl in me is deeply fascinated by how and when bloggers, and particularly mom bloggers , make money.
I thought there most be a way to come up with some sort of range. So I’m working to create a series of surveys. The surveys will be totally anonymous, opt-in, and will provide some analytics to measure to make averages and assumptions about what bloggers can expect to be paid.
I’m sure there will be people who are critical of my approach. In fact I read several comments in Jennifer’s post where people mentioned influence vs. reach, as well as past experience as being key factors in their compensation negotiations. While I do believe all these things are important, it’s equally important to note that this is the same as a typical job where there is a salary range. While two people may have the same qualifications, past experience, and audience there still may be a gap in their pricing.
At nearly any job that is available and it’s either a set rate or a range. The beauty of blogging is that we can set out own hours, play by our own rules, and set out own rates. My goal with this project is to make it so that everyone has a place to start, and for those of us already earning it gives us the opportunity to see if we’re on target or charging too much.
The survey link is below. I hope you’ll take a few minutes and fill it out-shouldn’t take more than 3-5 minutes, and I would appreciate your help. As a reminder this is a confidential survey-but should you want to share your name or your ad kit with me, please forward it to firstname.lastname@example.org